Link building is a complicated and ever-changing industry that is difficult for even seasoned SEOs to understand.
All we know is that it’s a critical part of your overall SEO strategy and it’s difficult to do without a team of trained experts.
Whether you’re currently handling SEO on your own or you have an in-house team, you could likely benefit from outsourcing your link building.
If you don’t think you have the budget or that things are going “just fine” – you might want to continue reading.
Why Should You Outsource Link Building?
You might be sitting there right now reading this and wondering why you should bother with outsourcing link building to a link builder. As a business owner or site manager, it might seem unnecessary to relinquish control over your link building to an agency.
We’re here to tell you that there are a number of great reasons why many people outsource link building with great success. Link building agencies are reliable, confident, convenient, and affordable for companies on various sized budgets.
Let’s talk more specifically about why it might make sense for you to outsource link building.
You Don’t Have Enough Experience
Unless you run your own agency, you might quickly realize that link building is challenging. The world of SEO in general is constantly changing and adapting to what Google is giving us.
A multifaceted thing such as link building can be difficult to learn, manage, and work into the everyday procedures of a growing business.
Relevance, domain authority, diversification, trust signals, traffic, and other factors can become overwhelming when you have a million other things to take care of in your business.
The bottom line is, if you don’t have experience and a true understanding of SEO, your link building efforts won’t likely take you as far as you could go if you hired a battle tested link building agency.
While we’re not special by any means, this is what we do, it’s all we do, and we’re quite good at it.
You Don’t Have The Resources
Whether your business is a one man(woman) show or you have a team of 25 employees, you might not have the in house team to manage a link building process on your own. Link building is a complicated subject that requires you to invest a lot of time and money to achieve the goals you want.
Realistically, you cannot do link building “half-way” and expect to get results.
The difference between the sites that rank on Google and the ones that don’t often comes down to their link building efforts.
If you don’t have the resources and workforce to put serious time into your link building, it might make more sense for you to hire out for it.
Think about how much it’s currently costing your business to do it in-house. If you’re not currently doing your link building in-house, let’s think about what it would cost.
To hire an SEO specialist to work full-time for your business could run you upwards of $70,000 or more per year. If you’re hiring a link builder to work for you part-time, you’ll still have to pay them a decent salary.
Your other option is to train someone on link building that you have working for you currently. This means you need to take that person away from their current duties, spend time training them, and then wait for the learning curve. Not only is this an expensive option but it’s incredibly time consuming and that employee could end up leaving you anyway.
If you outsource link building, all of these concerns go away.
All of your employees can remain doing their same duties, you don’t have to do anything extra, and the cost you experience for the link building agency has a direct ROI because with every link you obtain you increase your chances of ranking higher on Google for the keywords you want.
You Want to Focus Your Efforts Elsewhere
If you’re running a number of aspects in your business alone, link building can really soak up a lot of your time.
It’s important that you’re free to focus on the things that help grow your business – link building being one of them.
But, that doesn’t mean you can afford to take time away from the daily operations of running your business. Not to mention keeping up on SEO trends, algorithm changes, updates, and traffic data and analytics.
There’s a reason why link building is a full-time job for many people. It takes a full-time amount of effort to successfully build links and grow a website using the best SEO principles.
We understand the benefits of link building yet we’re always trying to cut corners and find ways to make it easier and cheaper.
We’re certain that you do a lot of things very well in your business. If that’s the case, keep doing those things. Focus on the things that made you successful and outsource link building to make your life a lot easier.
Don’t take time away from the things that make you money to focus on link building.
Think about it this way.
If your parking lot is cracked and damaged would you:
A: Learn the basic of blacktopping and rent all the machinery to try and reseal your parking lot
B: Hire a company to come in and reseal the parking lot
When we put it that way, it almost sounds like a no-brainer, right?
Why would you take time and resources away from what you do well to put them into something that you can easily and affordably hire out for? If you’re already juggling a number of tasks, it’s highly likely that you won’t get as good of results as an agency would anyway.
Think about it.
Your Current Efforts Aren’t Working
Maybe you’ve been running link building campaigns yourself and you’ve had a little success but you want more?
Perhaps your link building efforts are yielding no results, you’re ready to pull your hair out, and outsourcing link building seems like the only thing that can save you?
Either way, if your current efforts aren’t working, it might not hurt to get an outside opinion. A lot of agencies offer consulting services as well.
In fact, at We Outreach, we’ll figure out exactly what you need whether it’s a full on link building to take over anything or maybe just a quick call to chat about what you could be doing differently.
Remember, picking up the phone or sending an email doesn’t mean you’re locked into a three year contract that’s going to cost you half a million dollars.
We’re flexible and our objective is to figure out how to bridge the gap between where you are and where you want to be.
There’s no shame in reaching out and asking for a little help. That’s why we’re here.
We have the resources to help you and even if you’ve had a bit of success, it might be time to scale up. If you find that you’re getting results but maybe not as quickly as you’d like, it could mean that you’re ready to pump some money into your link building process. Our link building services can help.
When is the Right Time For Outsourcing Link Building?
If you’ve been handling your link building activities on your own, it might seem like you could continue as you are with no trouble.
While you could do that, we assume you’re a very intelligent business owner that understands that there is a time and a place for everything.
Sometimes it makes a lot more sense to make the decisions you don’t want to make for the greater good of the business.
In this case, we’re debating about whether or not outsourcing link building is the right move.
Even if you’re having success doing it on your own, outsourcing your link building could have a big positive impact on your business.
Here’s a few questions you’ll want to ask yourself before reaching out to a link building company.
Do You Want to Get Links Quicker?
An agency that focuses all of their time and efforts on getting you links could get you more links faster?
Who would’ve thought?!
All jokes aside, it’s painfully true. Link building agencies have a ton of relationships with websites they can get links from and they have a tried and true process of obtaining a lot of natural links very quickly.
If you’re currently obtaining a handful of links each month, that’s great, but where do you go from there?
Are you ready to earn as many links as your budget is willing to pay for? If that’s the case, then a link building service can help you reach that goal.
Are You Tired of Spending Money In-House?
If you’re currently doing your link building in-house, you likely see how expensive it can be. $70,000+ is not unheard of for link builders. If you’re a new company or you’re trying to take your business to the next level, it’s probably not sustainable for you to hire someone and pay them that much for link building.
Keep in mind that link building often requires guest posting as well which means you’ll need to pay even more. Not to mention all the tools you’ll need to provide like Ahrefs and SEMRush.
Now all of a sudden your monthly link building budget is pushing as much as $10,000 and you haven’t even earned a link yet.
When you outsource your link building you’re dealing with a link building company that has developed a way to provide their services for all budgets. You’ll save money and have a better chance of building links with less stress and strain on your behalf.
Do You Want to Improve Your Current Process?
There are a number of ways that outsourcing link building services can compliment what you’re currently doing.
For example, if you’re doing e-commerce link building you might simply be looking for an outreach service to handle all of the outreach while you write guest posts and email copy because you’re the expert and you believe you do that better.
Maybe you’re getting a lot of links but they’re not the most natural links and you’re worried about getting penalized by Google. We can help you develop a better strategy that disguises your links and helps them appear more natural so you can eventually continue on your own.
If you outsource link building strategy, it doesn’t mean that you’re relinquishing all control and power to an agency.
We’ll work with you to develop a plan that suits your needs, budget, and current efforts.
Are You Trying to Gain More Knowledge About Link Building?
Just like you’re extremely confident about the things you do best, we’re confident too. We believe strongly that we’re the best option to provide a good link building strategy and even if you’ve had some success, you could always improve.
SEO and link building is constantly changing and morphing with the times and whatever you’re doing right could be complimented by our link building expertise.
Think about it this way – maybe you have something you do very well. Perhaps you’re great at on-page SEO due to a background in programming or web design. You build a great website and you have a ton of technical SEO experience.
But, you don’t know the first thing about off-page SEO, we run into this a lot. We can help with your off-page SEO while you continue to keep things running smooth on-site.
How to Outsource Link Building Services
A lot of what we’ve discussed so far is hearsay. If you’re seriously considering outsourced link building for your business, where do you start?
Here are some of the things you’ll want to think about and the steps you’ll want to take.
Make Sure Your Site is Ready
Everyone is at a different stage with their link building and some of you might be right at the beginning. If you have a brand spanking new website with absolutely no backlink profile, there will be a unique set of challenges when developing link building strategies for you.
The first thing we want to do is make sure that your site is ready for links. This can mean a few things:
1. Does the site work properly?
2. Is it mobile-optimized?
3. Does it have valuable content?
4. Do you have any current ranking content?
5. Do you have a decent reputation in your industry?
If you answer yes to all of these questions, you would likely benefit from link building work.
If you answer no to most of the questions, there might be some foundational work to be done before we could start building links to your website. That doesn’t mean you stop dead in your tracks and do nothing, it simply means that we might help you in a different way or refer you to someone else while we start working on your link building campaign.
To get the best ROI and results from our link builders, your site needs to be ready and capable of obtaining links.
Do Your Research
There are a ton of link building agencies all pitching and providing the same services. You have a few different options:
- Go with the most popular agency on Google
- Take referrals from friends and family
- Look into agency directories for ideas
- Utilize online marketplaces like Fiverr or Upwork
Regardless of the option you choose, it’s important that you outsource your link building to a company that is going to listen to you and understand your goals. That leads me into my next point.
Find an Agency That Matches Your Expectations
You want to make sure that the digital marketing agencies you’re considering are on the same page as you. Everyone has their own way of providing their services so you’ll want to communicate with them and make sure that they understand your expectations and you understand theirs.
This could be difficult to understand so here’s an example.
If you’re expecting a link building agency to work with your in house team of SEO professionals, you need to make sure they understand that and are willing to do that. Some agencies offer services ala carte where this will work while others do not.
Make sure the agency you choose is the best fit for your goals, objectives, and procedures.
Set Clear Goals and Provide Direction
Even if you’ve outsourced link building, it’s still a collaborative effort. The SEO agency you’re working with will keep you up to date on what’s happening, what they’re doing, and what type of results they’re getting you.
Throughout the campaign, it’s important that you set the standard and define the goals you’re looking to achieve. Unlike other areas of SEO, link building is a little more black and white in that you can set goals and strive towards a definitive number of links.
Of course the results you obtain will depend on a ton of factors, it’s still important to have a benchmark to strive towards.
In the long-run, the more clear you are about your expectations and goals, the better chances you have of developing successful SEO strategies and a healthy relationship with the agency you hire.
Trust Your Link Building Agency
When you hire an agency to build links, you’re hiring them for their expertise.
Let them do their job and provide you with the skills they’ve honed over time. Do not let your expectations and judgment cloud their ability to provide you with results.
If you’re unsure about something they’re doing, feel free to provide feedback but be willing to accept their judgment even if it differs from yours.
Keep in mind that the agency lives and breathes search engine optimization and they’re completely immersed in it on a daily basis. Chances are, they are making the right call.
If you’re truly unsure about something the agency is doing, consider getting a second opinion. If you currently find yourself in this situation feel free to reach out to us – we’d be happy to offer you our thoughts and guidance.
Ask a lot of Questions
Remember that you’re hiring not only for high quality links but you’re hiring in the hopes that the agency possesses more knowledge than you.
Even if you consider yourself pretty experienced in SEO, there is still a lot that you can learn.
On the flip side, if you know nothing at all about link building, this could be a great opportunity for you to learn. Ask questions, reach out for updates, and soak up information whenever you can.
Understand that SEO Takes Time
It’s crucial that you realize that link building on high authority sites takes time and a lot of the results you gain from SEO don’t have a numerical value attached to them.
Brand awareness and trust with Google are worth a lot but they’re not always directly correlated with an ROI.
That said, the ROI does come but it takes time. Not only does it take time to build links but it takes time to get Google to start paying attention to your growing website.
As you continue to obtain links on relevant websites you’ll start to gain more traction and you’ll see your traffic increase. Keep in mind that it can take as long as six months before this happens.
Just remember that as long as you hire a qualified and trusted agency, they’re going to work with your best interest in mind and do everything they can to get you the results you want. Trust the process and trust your agency.
Outsourcing Link Building: Ready To Get Started?
If you’re interested in outsourcing link building, you’ve come to the right place. At We Outreach, we specialize in link building and it’s all we do. Our ultimate goal is to get our clients as many high-quality links as possible from relevant websites that help boost authority and increase rankings.
We use a number of methods from link exchanges to guest blogging. Whether you’re looking to hire an agency to completely overhaul your campaigns or to simply review a current project, we’re here to help. Get in touch with us today so we can get started!