Link Exchanges: What Are They and Are They Safe?

Link exchanges have been around for a long time and like a lot of other aspects of SEO, they’re highly debated and widely criticized.  The purpose of this guide is to help you understand what a link exchange is, what the positive SEO benefits are, and how to properly conduct link exchanges to boost your … Read more

Resource Page Link Building: A Simple Way to Get More Backlinks

Resource page link building has been around for a long time and is still used by many link builders as a significant way to quickly grow your total backlinks.  This method is popular because it’s simple to find qualified resource pages and it’s a pretty easy way to find low hanging fruit link opportunities.  In … Read more

Link Prospecting: Four Steps to Finding Prospects for Link Building

There are a number of steps involved in every link building campaign, with link prospecting being the initial first step. You need to ensure you have qualified and relevant prospects to reach out to for links if you intend to have a successful campaign. This is where link prospecting comes into play.  This guide outlines … Read more

8 Link Building Benefits and Why They’re Important

One of the most challenging aspects of SEO is link building. No matter what type of website you have or niche you’re in, you’ll need to build links at some point if you intend on ranking for relevant keywords.  There are many link building benefits, but I wanted to focus on what I believe are … Read more

How Referring Domains Impact Your Site’s Ranking and Traffic

We all know that backlinks are one of (if not) the most important ranking factors to determine where your site ranks on Google.  As SEOs, we spend a lot of time and money trying to get as many high quality backlinks as possible from sites with high authority.  While the focus tends to lean in … Read more

What are Niche Edits and How to Use Them Properly

A niche edit is a change made to an existing piece of content, adding a link to your website.  You reach out to a website owner and ask them to include a link pointing to your website in exchange for a monetary contribution.  The website owner then changes a paragraph or small section of the … Read more

How To Increase Trust Flow

Trust Flow is the creation of Majestic SEO and is yet another means of determining the authority of a website. It’s also referred to as “citation flow.” How important is Trust Flow? At We Outreach, we don’t think these metrics are too important. But that doesn’t mean you shouldn’t pay attention and know what it … Read more

How To Get High Authority Backlinks

Every SEO understands the importance of backlinks, but how does the authority of a link impact its worth? Are links with a higher DA more valuable? General knowledge would say yes. But, it’s not always that simple. Having a rinse and repeat strategy for getting high authority backlinks can help you increase your site’s authority … Read more