Reviewing The 8 Essential Link Metrics for a Link Building Campaign

As SEOs, content marketers, or link builders, we pay attention to a lot of different link metrics. These metrics can help you determine the link equity or “value” of a link.  By understanding these link building metrics you can determine if a link is worth acquiring or if you should pass on it and move … Read more

What is Tiered Link Building? Understanding the Benefits vs. Risks

Link building is always changing and the strategies and methods we deploy never really “guarantee” anything.  One thing that’s guaranteed is that thinking outside the box and developing unique link building strategies can help you piggyback over the competition.  Tiered link building can be one of these strategies if you can learn how to do … Read more

Understanding Link Equity and How Link Juice Impacts Your Rankings

Every link has value and the total amount of value for each link is called link equity. It’s important to understand this because it can guide you in the right direction when designing and executing link building campaigns. In this guide, we’re going to look at the importance of link equity and help you understand … Read more

What are Editorial Links? The 5 Best Ways to Get More of Them

If you’ve been in the world of SEO for longer than a minute, you understand that link building is one of the most important aspects of SEO but also one of the most challenging. Website owners and content creators are always trying to find new and creative ways to build more links.  That said, editorial … Read more

15 Types of Backlinks: How to Choose the Best Ones

Backlinks are one of the most important rankings factors that Google uses to determine a site’s rankings in the SERPs. The more links you have on high authority websites, the better off you’ll be.  Understanding the various types of backlinks can help you diversify your link profile and identify more opportunities to get links.  In … Read more

Ecommerce Link Building: 10 Effective and Simple Strategies

Link building is a necessary part of your SEO strategy for ecommerce. If you’re using SEO as a way of getting traffic to your ecommerce store, link building should be a very pivotal piece of the puzzle. A study done by Backlinko shows that the top-ranking pages on Google have more backlinks than the lower-ranking … Read more

The Complete Guide to Building Real Estate Backlinks

The real estate business is competitive and ever changing. It’s important that new realtors know what to do to stand out in a sea of competition. The world of real estate marketing has changed and more and more agents are jumping on board by adapting their marketing strategies.  99% of home buyers between the ages … Read more