What is a Link Insertion? How To Do it Properly

There are seemingly endless link building methods to help you increase your search engine rankings and generate more traffic. Few methods are more simple than the link insertion.  In this guide, we’re going to break down what a link insertion is and how you can get more of them quickly and easily.  What are Link … Read more

How to Get More High Quality Backlinks: 12 Effective Strategies 

Everyone wants more high quality backlinks right? That’s a no brainer. But, how do you get high quality backlinks in the first place?  In this guide, I want to explain some of the best strategies that we use to learn quality backlinks for our clients. These are all white hat, legitimate strategies that earn you … Read more

Reviewing The 8 Essential Link Metrics for a Link Building Campaign

As SEOs, content marketers, or link builders, we pay attention to a lot of different link metrics. These metrics can help you determine the link equity or “value” of a link.  By understanding these link building metrics you can determine if a link is worth acquiring or if you should pass on it and move … Read more

What is Tiered Link Building? Understanding the Benefits vs. Risks

Link building is always changing and the strategies and methods we deploy never really “guarantee” anything.  One thing that’s guaranteed is that thinking outside the box and developing unique link building strategies can help you piggyback over the competition.  Tiered link building can be one of these strategies if you can learn how to do … Read more

Understanding Link Equity and How Link Juice Impacts Your Rankings

Every link has value and the total amount of value for each link is called link equity. It’s important to understand this because it can guide you in the right direction when designing and executing link building campaigns. In this guide, we’re going to look at the importance of link equity and help you understand … Read more

Link Building Pricing: Understanding Link Building Costs

Money makes the world go ‘round so it’s no surprise that link building pricing is one of the most common things we get asked about. Everyone wants to know what a fair link building cost is and how they can know if they’re getting the most bang for their buck.  The goal of this guide … Read more

Link Prospecting: Four Steps to Finding Prospects for Link Building

There are a number of steps involved in every link building campaign, with link prospecting being the initial first step. You need to ensure you have qualified and relevant prospects to reach out to for links if you intend to have a successful campaign. This is where link prospecting comes into play.  This guide outlines … Read more

8 Link Building Benefits and Why They’re Important

One of the most challenging aspects of SEO is link building. No matter what type of website you have or niche you’re in, you’ll need to build links at some point if you intend on ranking for relevant keywords.  There are many link building benefits, but I wanted to focus on what I believe are … Read more

How Referring Domains Impact Your Site’s Ranking and Traffic

We all know that backlinks are one of (if not) the most important ranking factors to determine where your site ranks on Google.  As SEOs, we spend a lot of time and money trying to get as many high quality backlinks as possible from sites with high authority.  While the focus tends to lean in … Read more